Bahrain International Circuit

The Bahrain International Circuit is the Formula 1 track in… well, Bahrain. The track is known for being the first circuit in the Middle East, very sandy and a track that drivers love. It’s unique because besides being an F1 circuit, it is also an entertainment venue during the rest of the year. It’s a modern setting in the middle of a dessert where people can fuel their adrenaline addiction.

Design-wise I wanted to allude to Arabic art but at the same time give it a modern and egdy feel. Their brand also has a direct link to Arabic line art, using their own track as a starting point. We took our time with the concepts and we went through many different looks before we were happy with it. We ended up with a very clean layout, playing with shades of grey and their initial bold red. One of the aims was also to make sure that when the site converted to Arabic it still would hold up without making everything disjointed, as Arabic reads left to right, meaning we needed to flip the whole page.

The design was then handed over to an external development team. Things were out of my hands after that point.

but it does not reflect my original concept.

Original designs can be viewed below.
Gallery
Homepage Circuit landing page
Formula 1 landing The Predictor game