JWT - Website concept

A website concept done for JWT London. The idea was to display all of their “portfolio” in an open space, where the different elements would attact each other depending on how they were related.

However my design wasn’t the final concept picked, even though the current design does go along the same sort of idea I proposed. Of course, this is because of the their fantastic Creative Director Fernada and her team who were absolutely great to work with! Her initial idea was magnetism and how things attract each other. Later we developed the idea further during our meetings where we came up with the concept of transferring objects from the office, such as the coffee cup into the site.

Anyway, the concept is still rough and I do not consider it finished (for example I do not like the way I display an actual “work” item). Please keep in mind that this was supposed to be a full screen Flash project.

Enjoy the slides, it should be pretty clear what I was trying to achieve.
Gallery
JWT - Loading screen JWT - Loading screen 2 JWT - In animation 1
JWT - In animation 2 JWT - Static state JWT - Static state - Drop down menu
JWT - Static state - Sorting menu JWT - Static state - Hover state of an item JWT - Static state - Hover state of an item 2
JWT_pic10 - Static state - Hover state of an item 3 JWT - Static state - Portfolio item JWT - Static state - Select another Unit
JWT - Static state - Coffee unit JWT - Static state - Coffee selected JWT - Static state - Coffee attracts