My work / Print Work
Tuesday August 11, 2009Nikon Poland – News Bulletin
Newsletter design for web and print.
We designed this newsletter more as a feeler for Hill & Knowlton Poland, Nikon Poland’s PR agency. They wanted to give their monthly newsletter more of a design feel to it, something that subscribers could also print out and not have it disappear into the clutter of the desk.
At the time Papacreative was an agency in Lodz and we decided to go all out for them. We redesigned the “Co Nowego” (”Whats New” in Polish) brand and tried to imitate the campaign style at the time (done by the brilliant Polish agency Paralotna). Back then, each of the European Nikon branch managed their own advertising before everything was moved to Nikon’s headquarters in Amsterdam. That actually happened shortly after we created this newsletter and unfortunately this concept got buried in the corporate reshuffle shortly after. I always loved this project, it was a lot of fun and I am very proud of the result, even if it didn’t go into distribution after all. Nikon if your reading this, designs are still available : )
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