The client loved the designs, the video and the idea as a whole. My role in the pitch was to create it as a whole and come up with the digital solutions for it. I cannot disclose too much information but it was aimed at a young arty and hip crowd and where in the world a Mini would travel to find these interesting people and art.

Unfortunately, in the end we didn’t win the pitch, however, on a more positive note the marketing director did ask for a copy of the video.

I also filmed, edited and did all the after-effects work

The video was created as a spur of the moment, last-minute decision by What Hi-Fi to make a proper introduction to the site to the public. The deadline for finishing the whole video was under a week, and this included recording the audio (and editing it), sourcing music, coming up with a concept and fully animating the whole thing. It was a lot of late nights, but it came out looking really good. I also had the help from Gary Brown who did other bits of animation and setting up scenes in After Effects to increase productivity.

The final product was extremely well received and got many advertisers interested.

You can find out more about The What Hi-Fi project here

Below you can see an example of one of the video idents I made for them for their How-to section (and later reviews and news)